Why does the business exist?
Nike says “If you have a body, you are an athlete.” To me, this translates to their audience being everyone. Nike doesn’t just want to cater to aspiring professional athletes, but to everyday people as well. Nike interests me because of the confidence they hold in their products. They seem to market themselves as the best athletic wear company and obviously that has been working for them.
Do you know the business history? Who are your main characters?
Nike was primarily known as Blue Ribbon Sports and was founded in 1964 by a man named Phil Knight and his track coach Bill Bowerman at the University of Oregon. Apparently, the first pair of Nike shoes were not comfortable but because they were made by hand, there were no complaints. The name “Nike” is derived from the Greek Goddess of Victory. Wieden+Kennedy is Nike’s primary advertising agency and Dan Wieden initially coined “Just Do It.”
What is your company mission?
“To bring inspiration and innovation to every athlete in the world.” Bill Bowerman wrote this.
Can you identify the core brand values?
performance, authenticity, and sustainability
How do the customers feel?
Everyone naturally loves the products because they are durable and reliable. Nike doesn’t cut corners while making their products.