This summer, I traveled to eight different cities. Some were more culturally diverse than others and that was showcased in the design elements of the signs that I captured.
I am no stranger to Wrigley Field but every time I see this sign I feel obligated to snap a picture. The red background immediately grabs your attention and because the only other color is white it actually holds your attention. The sign was installed in 1934 and while it has modernized over the years, it is mostly consistent with its original design. The typography is classic and this marquee really dominates the area and takes all the attention away from any surrounding signs. You can click here to learn more about the history of Wrigley’s marquee but if you wanna just bask in its greatness just look at my picture for a little bit longer.
When your family likes to gamble, you get to have your family reunion in Vegas. Because of this, I was able to see the famous Las Vegas sign in person. The sign was smaller than I had expected but WOW it was nice to look at. Between the bright white background, the alternating blue and red colors, and the flashing lights around the border, this iconic sign is hard to miss. Despite how busy the design is, all of the aspects contribute to the function/purpose of the sign which is to welcome everyone to Las Vegas. The three different fonts give this sign character. The word welcome has each letter individually circled and illuminated, the word fabulous is in a different font in order to emphasize how fabulous Vegas really is, and the rest is capitalized and bolded to capture the readers attention. Though there are two replicas, the original sign was built in 1959. If you want to learn a few fun facts regarding its history, click here.
I didn’t get to go inside of Radio City Music Hall but the sign is enormous (as most things are in The Big Apple). It reads “Radio City Music Hall” about nine or ten times creating a sense of repetition and the letters are so proportionate with one another despite the alternating fonts. The day I took this picture it was cloudy which in return washed out the typically lively letters on the marquee. Despite this, I thought it was beautiful enough to take a picture.
This assignment made me step back for a second and really take in how much detail goes into each and every piece of art and design. Due to pure curiosity, I ended up playing all of the typography games (except for Poster Letters because it wouldn’t load) . I have zero regrets about it and I not only enjoyed myself, but I took away a lot more from it than I thought I would.
I Shot the Serif was easily my favorite. I liked that the game not only pushes the its players to click the correct letters, but to click the correct letters under time sensitive circumstances. Who knew that the difference between serif and sans serif fonts was so distinct? Probably a lot of people. I didn’t know that until now so I thank you for that.
Next up on the favorites list was Kern Type. This was mostly due to the fact that I was good at it but regardless it was fun. The tiny portion of perfectionist in me throughly enjoyed moving letters around in order to make the words visually appealing.
The games that tie for dead last on my favorites list are Type War and Type Connection.
I really did like Type War for the first four levels but after that it became a bit repetitive. My overall take away was that I learned a lot about paying attention to detail. I can probably spot Optima and Futura from a mile away now. This game also showed me how nice of a font Didot is to look at.
Lastly, I just didn’t really like Type Connection. I understood what the take away was supposed to be and then came to the conclusion that I only had to play three of these games anyway and gave up after a few tries.
I now know how different the simplest fonts are from one another and as silly as it sounds it’s an eye opener. Every detail is so crucial to each project and I guess this explains why I take thirty minutes deciding which font to use on my assignments.
Hi there! My name is Mackenzie Metzger and I am an advertising major at the University of Oklahoma. Twenty short years ago, I was born in a suburb outside of Chicago, Illinois. I dream of moving back to the Midwest, but for now, Flower Mound, Texas is the place that I call home.
I believe in love, happiness and that everything happens for a reason. I’ve also recently realized that if you don’t fail, you didn’t try. With this new outlook on life, I’ve told myself I would be more open to things this year despite uncertainties/self doubts.
Since coming to OU, the Make-A-Wish Foundation, Habitat for Humanity, and the Children’s Hospital Foundation have become near and dear to my heart and are organizations that I am very passionate about. This being said, I am guided by giving back to those less fortunate, whether it be health wise or housing wise.
I enjoy shopping, traveling and learning. My motivation is that I always want to be able to live life to the fullest. If I work hard, post-grad I will be successful at a job that I love, and this will not only allow me to live my life to the fullest, but put me in a place where I am able to generously give back to the organizations that I previously stated.
Fashion has been an interest of mine since I was 7 years old and continues to be prominent in my life today. I’ve always always had a niche for design weather it be designing t-shirts, putting together outfits or decorating rooms. Design fits first and foremost in my life subconsciously and I wouldn’t have it any other way.